New Rums For Fans Of Both Mick Jagger And Muck & Dunder

Crossfire Hurricane Gold and Reserve rums, atop a pricey super-deluxe edition of the Rolling Stones’ made-in-Jamaica 1973 album Goats Head Soup (from the collection of yours truly). Photo by me.

In my previous life I owned a record store, and to this day I’m still an obsessive music fan. So when an opportunity comes along to write about music and booze together, I relish it.

Not that I had any interest in the two new rums The Rolling Stones released yesterday. Given that the Stones are the most cynical and craven of musical marketers this side of KISS (who also have their own rum), I didn’t expect much. But when I was told that the rums are a blend from four legendary Jamaican distilleries, and that they were created with the participation of bonafide industry legend Ian Burrell — who does not and never will attach his name to garbage rum — well, my interest was piqued. And sure enough, they’re very good, whether you’re buying them because of the lips-and-tongue logo on the bottles or you’re a fan of Jamaican rum who happens to put Hot Rocks on the turntable every now and then.

Weirdly enough, the KISS rum was really good too, now that I think of it.

You can read my review of Crossfire Hurricane Gold and Reserve, in which I blather a lot about both the band and the rums, at Forbes. Oh, and that quote from Mick Jagger? It’s an exclusive! According to their publicist, at least.

Link is -> HERE <-.